Is the game losing its soul to PR hype? Ashwin has some thoughts.
Ravichandran Ashwin just dropped a truth bomb on the state of Indian cricket, and it’s hotter than a late afternoon sun at Eden Gardens. The legendary spinner didn’t hold back, calling out the obsession with image and marketing that's creeping into the sport like a pie chucker in a T20 match. He’s claiming every player’s turned into an entrepreneur, more focused on brand deals than the actual game.
This isn’t just Ashwin throwing shade; it's a wake-up call for fans who want to see genuine passion on the field. When players start prioritising their social media presence over bowling a jaffa or hitting a six, you know something’s gone awry. The balance between personal branding and playing for pride is shifting, and it’s making the game feel a bit... village.
But here’s the kicker: Ashwin’s not just moaning; he's urging the cricketing community to reclaim its essence. The game should be about skill, grit, and a dash of banter, not just slick marketing campaigns. Are we ready to get back to basics, or will we keep scrolling through the Insta highlights?
As the debate heats up, one thing’s clear: cricket needs to find its heart again before it loses its way entirely. What’s next, a TikTok dance-off before every Test match?

